Marketing Services

Marketing Services

Available Marketing Services

Marketing Materials

Word-of-mouth marketing is key to building book sales. Whether it’s passing out business cards to colleagues and friends or sending postcards about your book to prospects, our Marketing Materials are a great first step to promoting your book.

 Postcards (100) $69

The postcards are 4” x 6”s with a full color front with your cover art and ordering information on the back.

 Bookmarks (100) $69

The bookmarks are 2” x 6” with a full color front.

 Business cards (100)  $69

The business cards are 2” x 3.5” and are full color vertical orientation with your cover art on the front and ordering information on the back.

 Promotional Poster $69

Book signings and Speaking Engagements are great ways to market and sell your book. We will create a 20” by 30” glossy full color poster of your book cover and relevant event information so you can better promote your book at Book Signings and Speaking Engagements. Price includes UPS Ground Shipping within the United States.

 Promotional Sell Sheet $69

A promotional Sell Sheet is a must for your Book Signings and Speaking Engagements. We can prepare a Sell Sheet for you which is a single-page color flyer using your book details, author bio, reviews, cover image, book ordering information, and short description. We will send you the final copy as a high resolution electronic PDF file, suitable for duplication, so you can print it out and use it as you need for your promotional events.

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 Marketing Services

Amazon Search $69

Inside With Amazon Search Inside, potential customers can browse sample pages and search inside a particular book to confirm that the title is just right for them. In addition, with the Search Inside program, Amazon uses the actual words from inside the books,not just the author, title, and keywords, to return the best selection of books possible. All of this helps you sell more books.

Author Website $199

Plus $4.95 a month hosting and $10.19 annually for domain name registration

Bookstand Publishing will create a simple 3- to 5-page website for you with a unique domain name, hosted on our site http://www.webhostingforauthors.com.

Video Book Trailer $250

Video is the latest and most effective tool to increase online visibility for your book and get top listings for your book and website on Google, Yahoo!, and MSN. Through this Campaign, Bookstand Publishing will create a simple video based on your book cover and on key words and phrases related to your book, and will submit the video to more than 10 video and social bookmarking sites including YouTube and Yahoo! Video. If you prefer, you can supply us with your own video trailer, and we can submit it to the video and social bookmarking sites for you.

Social Media Consultation $99

One of our Marketing Consultants will show you how to set up and/or expand your Facebook and Twitter accounts to expand your visibility as an author. Used properly, these social media tools can be used to expose your book to hundreds (and sometimes thousands) of potential book buyers interested in your subject matter. This consultation includes our two ebooks: Facebook for Authors and Twitter for Authors.

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 Publicity Services

Customer Review Service $350

With our Customer Review Service we will solicit reviews for your book from relevant Amazon Top Reviews and Bookstand’s Blogger Network. If we are not able to get you at least 3 positive reviews on Amazon and Barnesandnoble.com, we will refund your money.

Single Press Release $199

We will prepare a single press release and send it to at least 2,500 media outlets, blogs and websites that publish book reviews.

4 Week Publicity Campaign $499

We will prepare a new press release and send it to a targeted list of at least 2,500 media outlets, blogs and websites that publish book reviews each week for four (4) weeks. Each press release will be written from a different promotional angle and sent to a targeted list appropriate for the press release.

8 Week Publicity Campaign $799

We will prepare a new press release and send it to a targeted list of at least 2,500 media outlets, blogs and websites that publish book reviews each week for four (8) weeks. Each press release will be written from a different promotional angle and sent to a targeted list appropriate for the press release.

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Bookseller Services

Bookstore Discount and Return Program 

Having your book returnable is essential if you want to get your book directly into physical bookstores.

This Bookstore Discount and Return Program allows bookstores to return unsold copies of your book for a complete refund for 12 months. It also ensures a maximum bookstore discount to encourage bookstores to stock your book.

The Benefits of the Program:

  • Encourages bookstores to order your book.
  • Improves chances of scheduling book signings and appearances.
  • Allows book returns yet will not reduce author royalties.

Bookstore Advertising (You must purchase the Book Return Program to advertise to bookstores)

Ingram Advance $120

Ingram, the nation’s largest book wholesaler, produces Ingram Advanced, a monthly catalog that is mailed to 13,500 recipients including booksellers, libraries, and international accounts. Your advertisement will include a short paragraph describing your book, retail pricing information, and a black & white image of your cover.

Indie Bound Advance Access $150

Each month the American Book Association e-mails more than 1,000 copies of Indie Bound Advance Access to independent booksellers. This publication contains news of galleys, reading copies, or finished books that publishers are offering for review. After receiving a free review copy of a book, store management will decide whether to carry the title. We will have interested bookstores contact you directly for review copies. You should plan on receiving at least 25 review copy requests.

 

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