Monthly Archives: November 2012

Tips for a Book Launch Party

Book Launch Party

Here are some tips and ideas for a Book Launch Party:

1. Set the date early

You should start planning and promoting your Book Launch Party at least two months in advance.

2. Venue

Your venue should be local. Many bookstores and other businesses looking for exposure may be willing to host your party for free or at a low cost.

3. Make it a party!

Remember it is a Book Launch PARTY, not just a Book Launch. Make it fun. Offer food and drinks. Music is also great if your venue allows.

4. Have a theme

Your party should have a theme tied in with the theme of your book. For example, if your book is a Science Fiction book, deck the room in spaceships, ET’s and other sci-fi items. If you’ve written a romance, have your book launch party it at a romantic location with roses on the table, romantic music in the background, etc..

5. Invitations

  • Send out personal invitations in the mail. This is very important. Remember it’s a party!
  • Advertise the event on Facebook and Twitter
  • Can the local media do a short story on your book and announce your party? Also, invite the local media to your party.

6. Offer Free Entry with Book purchase (and of course have books on hand so people can purchase at the door)

7. Have a Sign-in Sheet to capture everyone’s name and email address of those who attended the party.

8. Some thoughts on Your Presentation:

  • Half-way into the event, a host should introduce you to the crowd and you can give a 5 to 10 minute “Thank Everyone” speech. Introduction with lights, and drum roll can add drama.
  • Show your book trailer or other video on a big screen at the event.
  • Get some actors (maybe students or amateur actors) to re-enact a scene from the book.  You can  film this and place it on on You Tube and on your website.

9. Get help from your family and friends

You will need help from your family and friends to be sure everything runs smoothly. Your party needs to be organized. In the run up to the event, rehearse everything. Practice your speech, run through the video presentation, etc…

10. The party should be 90 minutes to 2 hours

11. Take pictures at the party and post them on Facebook.

Tag people immediately to show how popular you are.

Tips To Promote Your Self-Published Book on Amazon

Amazon.comOnce your self-published book is published and available on Amazon, here are some simple, yet very effective, things you can do to promote your book on Amazon.

1.       Get customer reviews

You need to have customer reviews for your book on Amazon.  Reviews establish that your self-published book is credible and enjoyed by someone besides the author.  If you don’t have any reviews on Amazon, it is unlikely that anyone will purchase your book from Amazon.

Get family members and friends to write reviews for you on Amazon.  When you give away a free copy of your book to one of your friends, do it on the condition that, if they like the book, they will write a review for you on Amazon.  If you have to, pay to have a review written and posted on Amazon.  Your goal is to have at least three reviews on Amazon for your book.

2.      Review other books

You should write reviews for other books on Amazon.  This establishes your credibility as a published author, it increases the exposure of your book, and it allows you an opportunity to showcase your expertise and/or writing ability.

You should write reviews for other books similar to yours on Amazon, and reference your book in your review. For example, if you wrote a book on white water rafting you might write a review about another book on white water rafting and add, “I really liked this book on white water rafting. It is my favorite along with my book, [TITLE OF YOUR BOOK], and I think both are essential reading for the white water rafter.” The key here is to create awareness of your book among the people who will be the most interested in it.

Please keep in mind that your reviews should always be signed with your name and the words “Author of [TITLE OF YOUR BOOK]”.

3.       Set up an Amazon Author Page

An Author Page on Amazon will allow you to share the most up-to-date information about yourself and your works with many potential customers.  Setting up an Author Page is free and easy.  At a minimum you should include an author photo and a short author bio in your profile.  You can also include a book video trailer, blog, and tour events to the Author Page.

Go here to set up your Author Page: https://authorcentral.amazon.com/

4.      Set up a Listmania

Listmania is another free tool on Amazon that allows you to post a list of book recommendations on a related topic.

Your Listmania should be a list of books similar to yours and should include your self-published book. For example, if you wrote a book on white water rafting, you should create a Listmania of your favorite white water rafting books, being sure to include your new book on the list. This will allow customers who are already reading the other white water rafting books to become aware of your book. You can create a Listmania here: www.amazon.com/gp/richpub/listmania/createpipeline?

Facebook for Authors – Part 2

Authors should try to get at least 500 friends on Facebook

Getting to 500 Friends

If you don’t have friends added to your friends list, being a part of a social networking site is rather pointless. On Facebook, you can be average or you can be a superstar. Obviously, since you are using Facebook for promoting yourself as an author and your published books, you want to be a superstar.

First you should note that fewer than 200 friends on an author Facebook page isn’t a bad thing. In fact, it’s an average thing. However, again, you want superstar status, so this won’t do for you.

Once you have 500 friends, you are considered popular.  People will gravitate to you.  You will be in a better position to get the word out about your book and your book subject.  When you have between 800 and 1000 friends, you’re essentially a Facebook celebrity. Eventually, that’s what you should be working toward.  For now, let’s concentrate on becoming popular, with 500 friends.

Do not use automated software that adds friends to your Facebook friends list. This defeats the purpose of social networking. Instead, do it the ‘hard way’. You will come to realize that the hard way really isn’t hard at all.

The first thing to do is to join all of the groups that you can find related to your book subject or genre. There are plenty of them out there.  Here is a great link to a video about how to find groups on Facebook: http://youtu.be/9UDE-rOxJ9I.  Following the guidelines in this video, you should have no trouble finding many groups related to your book subject or genre.

Each time you join a group, send a friend request to all members of that group.  You will need to email each one separately.  You might say, “I see that we are both members of such and such group on Facebook and I would like to add you to my friends list here at Facebook.” Or you might say, “I realize that you do not know me personally, but I see that we have xxx in common, so I would like to add you to my circle of friends.”

Not all members will accept the request, but the majority of them will. This can be a little time consuming, but it is well worth the effort in the end. Try to add NO MORE than 20 new friends each day.  Anything more than this might raise spammer flags with Facebook.

Once you’ve exhausted the groups, find other groups that are related to your subject or genre. For example, if you are in a mystery novel group, find mystery game groups, and start adding members as friends.

It does take a concentrated effort on your part, but it is well worth it in the end, and if you are dedicated, you absolutely will have more than 500 friends or more.